Innovative: Our products have always been in the forefront of the health and nutrition wave. The main procedures that this business will take will be an interview, performance appraisal and there will be a trial period. This way they do not have to focus completely on just the local area for business and will be able to become more profitable through expansion. Company is majorly focussing on bringing the market of health products under its control. Pure Juice (Litchi)Drink Pure, Taste Pure, Feel Pure 4. Marketing Strategy: The Thinking Involved. If compared with past decades, the level of competition between the business entities has raised brusquely because of the globalization. For one week have the “Power Punch” smoothie at €1.50. One option is to revisit your pricing strategy. Along with providing special products for health-conscious customers, it has also introduced special products for customers having a different taste like tea lovers. Now we will look at the different tiers that Juicy Fruit Smoothies Ltd would be concerned with. Integrity: Our customers depend on the quality of our juice products. A better strategy should be planned to ensure the satisfaction of the customers by enhancing the efficiency and capability of employees working in the customer service department by proper training and experience. Starting a Fresh Juice Company. Edward Elgar Publishing. We expect to steal a lot of their customers due to this. Selling beverages like concentrate juice, vitamin c juice and nectar juice is most profitable during the summer where a frozen juice or smoothie drinks can be refreshing relief from the heat of the sun. Inclusion of a company’s philosophy and principle will aid in improving the promotional strategy. It should be noted that, in the morning, a full smoothie has just as much energy providing substances as coffee, and is substantially healthier. This obviously will result in a high start up cost; however the lack of any effective advert campaigns currently from Zumo would result in excellent market coverage for said ad campaign. We want to let the customer experience a fast and friendly service without the inconvenience of waiting too long for their purchase. High quality produce would be required, with an emphasis on fair trade fruits in order to increase popularity with the public. Innovative products, state of the art manufacturing, quality assurance and industry expertise are the bases for our past and future successes. Great tasting drinks made in front of your eyes, Ability to sit down in store and enjoy your smoothie. She has observed that even though the market for fresh juice bar is developed in many countries, the market for it in Australia is still in an underdeveloped condition. Juicy Fruit Ltd’s start up cost is €71000. Unlike before, customers go through the whole description of the product and compare it with other products by reading user reviews before buying the project. At this point in time Juicy Fruit Smoothies Ltd should be focusing on spending for research into what kinds of fruits people in the area would desire. An inclusive market strategy is being adopted by the company to promote its brand. The customer will have the ability of choosing what goes into the smoothie on off chance that there isn’t a recipe that suits the customers taste. The main focus of the company is in the process of service delivery, response time, and the complaints so that exceptional service should be ensured to the customer. Boost Company also followed the trend and took initiative in reducing the pollution emission of the company and thereby preserves the ecosystem. Marketing Strategy, Text and Cases. The strategy is for company growth by starting tip or acquiring business outside the company’s current products and markets. So far the company is successful in drawing its customers’ attention by adopting this strategy. You can view samples of our professional work here. Janine Allis found Boost juice in 2000, which now provides its beverage product all over the world. This time will be increased drastically if there is a queue. This would be necessary in order to corner the market early on in the business’ development. Its products are costlier compared to similar products offered by other fruit juice brands, because, it uses the best quality fruits, and manufactures high … If the new inventions and products are not legalised then anybody could take the products and use them for their own. As people are increasingly trying to eat healthy we feel that now is the perfect time to get into the smoothie market. So our new product of pineapple juice “Anaross” do needs a proper marketing and promotion plan. A Sample Juice & Sports Bar Marketing Plan Template MARKET ANALYSIS. It is further easy to determine the social trend preferences of the customers. Boost should collaborate and cooperate with other companies of the same field and try to create a sustainable partnership. In the course of time, Janine gained good knowledge about customer behavior by conducting some researches and working in the company herself. A wide variety of healthy food products like fruit juice and smoothies are supplied by the company. When the company is set up the business will then open up with promotions such as a “buy 1 get the 2nd at half price” offer. Juicy Fruit Smoothies Ltd will be providing new smoothie recipes and will require more market research to ensure that these recipes have not been already invented. New smoothie recipes will be implemented as time goes on and more promotions will be on offer. This section analyses the various marketing strategies used by Boost Juice with the help of various tools. Small business guru and Google AdWords expert Perry Marshall joined us recently for a fun and information-packed webinar on what he calls “the Happy Juice Principle.” We often look to Perry for inspiration and copy strategy and were struck by his unique approach to content creation, lead capture and conversion. Because of the vast advancement in the field of technology, the approach and the connectivity of consumers have increased. Many people like smoothies and other sweet like products but Juicy Fruit Smoothies Ltd will provide much healthier options that will assist in the competitive advantage. Students are not to copy or submit them as is. Here is a sample business plan for starting a fresh fruit juice production company. The Board of Directors will be as follows: The main operational requirements for Juicy Fruit Smoothies Ltd will include: Functional Website (for promotional purposes). The method of above-the-line marketing consisted of promoting the company through radio campaigns, television, and social media (Boost Study Kit, 2015). Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. An environment-friendly. Our commitment to the highest standard is the foundation of our customer’s trust in Oasis Juice. This opportunity analysis document identifies and summarises the background, status and future plans for the creation for Juicy Fruit Smoothies Ltd. I would suggest the use of blues and reds on all things “Juicy Fruit”; this would strongly differentiate the franchise from the competition, and suggests a cool, healthy atmosphere. These products include: 1. Continue will some market research in the area of customer satisfaction. In this condition of fierce competition, the significance of marketing strategies has increased because they are vital in increasing the organization’s share in market and in holding the targeted customers. Disclaimer: This work has been submitted by a university student. Juicy Fruit Smoothies Ltd has taken this under consideration and has a system that is focused on maximising freshness. The company is utilizing media options like radio, social media and television to maintain its connection with the consumers. Demonstrate how Juicy Fruits appreciates customer loyalty buy offering promotions, coupons, loyalty cards, etc. Because of the advancement in science, the access and outreach of the companies had raised drastically. While majority of its products are mass products there are other products that use demographic or behavioral basis for segmentation (Like the brand Nature’s Best was developed to target institutional sales like hotels, airlines etc.). The target market is vast, covering almost all demographics, with an emphasis on the age group of 15-35 i.e. We will have an advantage over Zumo as we will have a greater selection of smoothies and also the customers will have the option of choosing the fruits that go into their smoothies. These reference papers are strictly intended for research and reference purposes only. 1st Jan 1970 And once our Juice will reach to the hand of our targeted customers, we will be able to capture the most market shares. The company is trying to develop market development growth strategy for juice pack. Headquarter in Mumbai and branches in major Metros. 5.1 Marketing Strategy. Perhaps a companywide statement saying Juicy Fruits will only buy fair trade produce would be in order. This speed is also good for the quality of the product. where company transmits its plans from the scratch to the end product while ensuring a positive image to the public simply is a research of a best-selling proposition. VAT Registration No: 842417633. Analysis of the Boost Juice Marketing Strategy in Australia. Hertfordshire: Select Knowledge Limited. Cengage Learning. Juicy Fruit Smoothies Ltd plans to be as customer friendly as possible and therefore will offer lower prices than the competition. It was identified by the Boost Juice Company that different people from various geographical corners in different countries have different customs, palate, standards, habits and purchasing power. (2012). However, once we have an advertising campaign in place we expect this to rise to approx 5% within one year. Besides this, the company has adopted an exclusive approach of marketing consisting of above-the-line and below-the-line marketing. These businesses are also more experienced because of the length of time spent in the sector thus giving them more of a competitive advantage. Boost should also enhance its cooperation with and partnership with banks and other financial institutes which will create a financial backup when needed. Carpe Diem Beverage Co. is a small limited liability company that has been established to manufacture and distribute healthy energy drinks in the US market. It would also be wise to run discounts and offers for the first few weeks of existence, in order to draw in more potential customers. In the food and beverage industry, the requirement for R&D is a crucial element as it involves checking your competitive advantage and also keeps tabs on your competition. The major competitors we have in the beverage industry are cafes and corporations such as Starbucks. Thereafter analysis of the Boost Juice marketing strategy is conducted by evaluating the marketing mix. The company should take extra effort in retaining the quality employees by giving a better salary and incentives (Partridge & Sinclair-Hunt, 2005). Marketing Strategy. By adopting the scheme of franchising, the company had expanded its branches all over the country. Juicy Fruit Smoothies Ltd will be the first smoothie bar that offers a wide range of smoothies at affordable prices. The main focus of the Boost Juice Company is to distribute nourishing juices and smoothies to the consumers. This new power to the customers has ignited fierce competition among the competitors. Fifield, P. (2012). High Customer Satisfaction – customer satisfaction is the top success factor for this business and it will operate a “boomerang” approach to returning customers if they are kept happy with the products and service. The company has adopted this strategy to draw more consumers than giant food and beverages companies like Coke and Pepsi. SAGE. The company mainly focus on the strategy of franchising by selecting the well-known and prominent market players operating the particular region, who had well-versed knowledge about the market (Boost, 2017). The recipes are very limited and the prices are high. Boost has focussed not only on best quality products but also in providing the customers with an exceptional experience. Juicy Fruit Smoothies Ltd will offer a range of smoothies, juices and energy drinks. Check Marketing Ideas for a Fruit Juice Kiosk Business. This strategy of leasing their brand name and the business model helped the company in generating a wide outreach among the targeted customers (Switzer Daily, 2009). Bay Town Bubbling Bay is established with the aim of becoming the … Every product in modern marketing era needs a proper marketing and promotion plan. To avoid any negative feedback, it is important that the companies should focus on providing the best quality service and thereby provide the customer with exceptional experience and satisfaction. But adopting this strategy has decreased the profit margin of the company (Prowd, 2013). The marketing strategy of this company should lay stress on the benefits of the cranberry juice. The most popular product, Super Smoothies designed to provide the consumer with maximum benefit as compared to regular smoothies which are prepared with natural nutrients. Since the Juicy Fruit Smoothies Ltd is just starting up, there will be minimal amount of staff that will be required until the business expands which will then be a requirement to hire addition staff. Solid marketing strategy is the foundation of a well-written marketing plan. Use of attractive colors and sports in the advertisements of Boost Company will help in the company’s campaigns of marketing. The business will also locate in a logical and more accessible area. Wholesale. It should be mentioned that it contains components reducing the growth of cancer cells (Boyle & Roth, 2012, p. 266). How to formulate Marketing Strategy Several recommendations are suggested below in order to improve the marketing strategy and cover a vast market share of Boost Juice company. Key Features of Juicy Fruit Smoothies Ltd will include: Skilled staff who are aware of the need for high quality in every smoothie. The two main competitors in this industry are Zumo and Innocent. Unicist Marketing Mix. It would be a decision of supply and demand. The target market/customers for the company are a very large range that doesn’t target anyone in particular. Juicy Fruit Smoothies Ltd should also focus on trying to analyze how they can transport fruits from areas at a low cost. This would entail finding good transportation routes, good areas to find quality fruits, and also how to go about getting them for a decent price. Zumo has been in Ireland since 2001 and are the largest juice and smoothie bar chain in Europe, with over 100 bars in 13 countries. Total Assignment help is an online assignment help service available in 9 countries. Start blogging now. Most of the companies embrace their ethical principles and use online media to raise the goodwill and brand value of the company (Fifield, 2012). These tools, which are also termed as market mix, can be defined under eight aspects. To create an instant impact on the revenue, management of the companies adopt the strategy of increasing its customer base in the targeted market. Book Your Assignment at The Lowest Price Now! Company Registration No: 4964706. So the company had a fast resolution for the customer queries, better response time and better service quality as compared to the competitors. Registered Data Controller No: Z1821391. In order to deliver efficiency to the consumer it is critical that the products and machinery is up and running and that everything is fully operational. Juicy Fruits would have to also use colours that suggested healthiness and fruitiness, without using the same colours as Zumo. Retrieved 27 January 2017 from https://www.boostjuice.com.au/wp-content/uploads/2015/02/Boost_Study_Kit_2015.pdf, Prowd, J. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Do you have a 2:1 degree or higher? It's our goal that your business is able to reach your unique customer base through our custom … This might have to be continued for several months/years in order to persuade people away from companies like Zumo. But adopting this strategy has decreased the profit margin of the company (Prowd, 2013). These cups were prepared from renewed materials and sustainable resources, ensuring no harm to the ecosystem. Academia.edu is a platform for academics to share research papers. Higher prices, alongside a marketing campaign to stress the brand's benefits … We have sent you an email with the required document. As outlined earlier, the nutrients leave the fruit within minutes, therefore this process keeps our product as healthy as possible also adding to its appeal. The main source of the cost is from the general operating expenses such as payroll, suppliers, insurance, advertising and other overheads. An emphasis on the healthier aspects of a smoothie over things like coffee must be stressed in an early advertisement campaign. Their product is sold at a cheaper price than ours however a lot of the goodness is lost in the smoothie and also the majority of people find that it doesn’t taste as nice as the freshly made smoothies. Hence marketing is considered as the fundamental function carried out in the business management. Securing Higher Grades Costing Your Pocket? Pran always try to position their product through image differentiation, because related marketing, and product differentiation. Marketing Strategy, Text and Cases. This strategy of providing the products at a low price is done by companies to attract more customers towards it. Therefore, it is crucial that the ingredients be as fresh as possible in order for the customer to receive maximum benefits. It will have advantages over other smoothie providers for the following reasons: Juicy Fruit Smoothies Ltd has a keen interest in satisfying the customer, and therefore spends time perfecting their recipes. Marketing Strategy. It would be my recommendation to run this advert campaign before the first store opened its doors in order to generate some anticipation and create a slogan about the new franchise. The marketing objective of the company is to capture 0.015% of the US energy drink market in the first year of its operation and to cre… It should also be made clear that our smoothies and juices are significantly cheaper than the competition (and we will have to make this the case, at least in the first one to two years of the company’s life) in order to draw potential clients out from Zumo and bring them in to us. Deals would have to be good enough to pull current Zumo customers away from their usual purchases. The wide range of flavours that Juicy Fruit Smoothies Ltd will provide should satisfy all tastes. Both long term and short term strategies are applied to improve the current condition and revenue of the company. Marketing Plan . Sure, you could start a blog. At the minute there is no company providing the customers with high quality fresh smoothies at a low price. E.g. Better customer experience and positive reviews will help in raising the profit margin of a company. The main long term aim of the business is to provide excellent customer satisfaction, be miles ahead of the leading competitors and to be profitable. Perks include product sampling on occasion. (Blick, 2011) i. Routledge. After that, they have to develop a marketing strategy for the targeted market. This generally involves the strategy to advertise products, pricing of products, distribution strategy etc. Since that Juicy Fruit Smoothies Ltd already has competition with some main companies offering the same type of products, it will be our job to continue to expand the business and continue to offer bigger and better offers and products. The marketing process mainly focuses on shaping the company into an organisation which majorly focus on the satisfaction of the customer. Positioning. Boston: Cengage Learning. (2009). It is essential that Juicy Fruits remains differentiable from Zumo. (2017). I have analysed the pricing scheme for Juicy Fruits competitors along with our prices which are as follows: From the table above, Juicy Fruit’s pricing scheme is quite better and attractive than Zumo’s pricing scheme. However, all of this being said, the fact that there is only one other Smoothie and Juice Bar company out there in the market in Ireland at the moment means the potential for a new company is excellent, as long as an efficient strategy is put in place to effectively corner a section of the health food market. This could be done through feedback cards. If you need assistance with writing your essay, our professional essay writing service is here to help! The competitors may formulate new tactics for the new entrant – Juicy Fruit Smoothies Ltd, Future developments in the smoothie recipes and further business expansion, Provide allergy free products such as peanut free drinks and chocolates, The major competitors such as Zumo & Innocent, Any contamination to the food supply and shortages. Marketing mix as a mix of elements as defined A marketing plan may be part of an overall business plan. Delivering freshly made juice to consumers depends on extensive cooperation and mutual reliance between supplier and retailer. Below is the pricing strategy in Tropicana marketing strategy: Tropicana adopts a value based pricing strategy. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Strategic Management. To introduce some diversity and variety in its product Boost Juice can include healthy sandwiches and wholegrain bread in its menu (Hill, 2012). ReferencesBelohlavek, P. (2008). The culture, employees and the founders of the company are normally referred to in a marketing mix. Several tailor-made products were introduced by the company to suffice the demand of locals (Boost, 2017). Our rival companies like Zumo and Innocent may have a better stake in the market and more experience along with knowledge. ConclusionBy conducting this assignment it has been observed that the Boost Juice is trying to target the Australian customers who are very health conscious an very careful about what they are eating. Are the customers satisfied with the level of service? Market research such as surveys or questionnaires may provide feedback on our products and help to assess customer satisfaction. The Chairman of the company Jeff Allis had signed a Partnership with the Bill Lisle Regional, the CEO of AIA as part of its product enhancement programme (IFA, 2016). 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